Convention Center Hotel
The Maxwell Center
Goldsboro, North Carolina

Goldsboro, North Carolina now features the newest, premiere meeting space in the state—The Maxwell Regional Agricultural and Convention Center, referred to as The Maxwell Center. Officially opening to the public on March 1, 2018, this high-end venue is situated on a 66,000- square foot campus and includes state of the art audio-visual features, flexible indoor and outdoor meeting space, and pristine services, which have attracted the bookings of over 800 conferences, conventions, banquets and receptions within the first 18 operating months.

The City of Goldsboro and Wayne County are searching for qualified developers and hotel management companies to build a key hotel on the available 6-acre site adjacent to the Maxwell Center. As part of their efforts, the municipalities contracted with HVS to complete a market and feasibility study for a proposed hotel at the Maxwell Center.  Although the study concluded the Goldsboro-Wayne County hotel market could support a 130-room upscale, select-service hotel with a 13.5% internal rate of return over a ten-year holding for an investor, the City and County will consider other design options that better support the financial investment of a hotel developer. Overall, the proposed subject hotel should offer a well-designed, functional layout that support areas and guest rooms, as well as compliment the travel demands generated by the Maxwell Center. The full report is available for download on this page, and upon request, a printed copy can be mailed by contacting the persons listed on this page.

Site Plan

Aerial Photos

City/County Map

Download Hotel Study
Hotel Brochure
Wayne County STR Report

Desired Features of Subject Hotel:

The following facilities summary has been deemed feasible for the hotel type recommended in the study by HVS. Although they are feasible and desired by the municipalities, the City and County will consider other hotel property types, as proposed by developers.

Proposed Facilities Summary

Key Site Facts:

The proposed 6-acre site is prime real estate located at the intersection of Wayne Memorial Drive and New Hope Road in an affluent area

  • 9/10 of a mile from the new U.S. Hwy 70/future Interstate 42
  • Less than a ½ mile from UNC Wayne Healthcare Systems Hospital
  • ¼ mile from Wayne Community College
  • Within 4 miles of I-795
  • Over 20 restaurants in a 2-mile radius

City and County Contributions

City and County are prepared to offer the following for the right proposal:

  • Development of storm water retention pond for site (already installed)
  • Shared egress and ingress with the Maxwell Center campus (already installed)
  • 2 acres out of the 6 acres for hotel development
  • Installation of concrete curb and gutter
  • Pavement of parking lot
  • Water and Sewer installed to the site (already installed

Additionally, pending the City and County’s comprehensive financial analysis of proposals, the City and County are prepared to consider the use of other assets or financial tools as incentives for the project.